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Brother was looking at ways to reinvigorate its range of handheld printing devices. Having previously relied on technological innovations to maintain its market share, the company was interested to learn how they could place the needs of its customers at the centre of the design process.

Working with a team of senior executives from Japan, we showed how our people-shaped development approach could improve the success of its next range of handheld printers, from usability right through to the purchasing experience.

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