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firsthand acted as a mentor to shortlisted entrants into OgilvyOne's "Campaign for a Cause" competition at the 2008 MIPTV conference.

Using our Deep Dive format we provided participants with rapid prototyping and pitch training in preparation for their presentations – from audience story to brand story, investment story to technology story and finally to implementation story.

In short, everything they needed to successfully apply their ideas to the changing world of "360° media".

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