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01 Feb 2010:
As Visiting Professor, Matt has been back at Ravensbourne College to take its MA broadcast and interactive design students through the Business Innovation aspect of the course. He showed how a people-shaped™ approach could be used to better create “complete transactional experiences”, from moment of attraction to final advocacy. He got a few “Whoops” at the end - which was nice.
01 Jan 2010:
After to the success of our previous broadcast industry project for Ravensbourne (“a sell out” and “a revelation”), we’ve been asked to take a look the sorts of technological innovations that can be used to benefit a rapidly changing design industry. Some really interesting stuff.
Our relationship with one of those web companies continues as its appetite for quality design research grows. Been busy preparing short presentations containing firsthand “secret special sauce” to help “sell in” 21st century style product and service development to their execs.
01 Dec 2009:
BBC teams attend more firsthand Innovation Labs. Times are changing – again – with a notable shift in interest towards the improved innovation processes that are now needed for its cross-platform commissioning and development programs.
Chris Thompson of Ravensbourne joined firsthand's Matt Marsh at the Sheffield Documentary Festival (now the biggest trade event for documentaries in the world apparently) to present the findings of the recent Transformation Program for the Broadcast Industry. Matt ran a mix of presentation and hands-on interactive workshop for around 40 people.
01 Nov 2009:
The telemedicine project continues this month as we work to consult and co-design with health care professionals from around the world. We’ve also been busy performing ethnographic research and doing focus groups to look into the cultural issues associated with using home diagnostics.
01 Oct 2009:
We've been out and about in the UK and the United States showing early propositions for a new kind of medical diagnostic device/service. Lots of showing of models, videos, animations, sketches, etc. to people that will be 'difficult to reach’ - essentially people who find the notion of home-diagnostics REALLY challenging.
23 Jan 2009:
We've moved to a bigger studio, just around the corner from our old one – come and say hi!
17 Nov 2008:
This morning we ran a people-shaped™ workshop over at Ravensbourne College with a group of fashion, design and media students. We gave each design team the task of designing a toothbrush based around the needs of a different, fictional character. In just under two hours, each team had created storyboards which explored their character's need states, then proposed the appropriate products, services, messages and experiences to meet those drivers. Well done and thank you to all who took part.
07 Nov 2008:
Continuing the success of our Innovation Labs for the BBC, Matt's just been in Wales to put more participants through their paces and deliver a good dose of audience-centred thinking around web-based and cross platform content development....
10 Oct 2008:
We've just finished a strategic research programme with The Division on the future of video camcorders. Broadly looking at consumer behaviour in this and parallel markets, we added new words to our already jargon-heavy vocabulary such as webstudios, lifecasting and mobile blogging...
05 Sep 2008:
Matt graciously accepts his invitiation as vising professor at Ravensbourne College, one of the UK's foremost new media and film colleges. Expect lots of user research homework...
