Projects

Nokia

By performing ethnography and user research in Asia and the UK, firsthand helped Nokia to arrive at a clear understanding of how and why people were using mobile media services and thus identify the new business opportunities.

We found clues in the wireless zones of California to better our understanding of how a ‘free’ mobile internet fitted into peoples lives. By shadowing people in South Korea we figured out the ways in which people were using social media services, and how our this emergent behaviour should influence new types of customer experience.

The result was a substantial proposal of five innovative software applications for Nokia’s mobile devices, which in turn informed their strategy over what user needs they should support in order to remain a leading player in this field.