Projects

Samsung

As part of a strategic research programme for Samsung, firsthand visited New York and San Francisco to explore the world of video sharing in different consumer marketplaces.

We performed various types of ethnography to reveal the current and emerging patterns of behaviour – and eventually identify what the future of the camcorder market could be.

These insights informed our strategic report which has been accepted for its next phase of development. In the process we added new words to our already jargon-heavy vocabulary such as 'webstudios', 'lifecasting' and 'mobile blogging'...